With previous stints at Hugo Boss, Diesel and Hola! Magazine, Alex has certainly seen and experienced a fair amount in her career in the fashion industry. Currently, she is the Online Editor for Hello! Fashion UK, and in this interview, she sheds some light on the life of a magazine editor, as well as providing some invaluable advice for those wanting to get into the fashion industry.
What’s your ideal Friday night out ?
Honestly, as a journo the week (morning, day and night) tends to be super busy, so I actually like to chill at home on my own and do nothing on a Friday night. Boring, I know! Saturdays definitely end up being more fun, though!
Describe your style in three words:
Minimal, oversized and…scruffy, if I’m being totally honest (sorry mum)!
For someone starting out in the fashion world, what advice do you have?
Be nice! Be nice to every single person you meet and be as helpful as you possibly can be – I promise those two things will help get you on the ladder.
How did you get into fashion?
My parents both work in fashion, so I think I was always headed that way. But, I guess I really properly started my fashion career when I went to Paris and interned at Hugo Boss and Diesel. I was definitely thrown in at the deep end; the first few months involved a lot of crying (again, sorry mum), but my confidence grew tenfold during that year. I made tons of contacts in the industry and it laid the foundation for my career in fashion.
What is the biggest misconception about the fashion industry?
There are so many! But I don’t want to bore you so I’ll name my top three:
Fashion week is one big, uber-glam party. No, it is not. Don’t let Instagram fool you. Yes, there are parties, but there is also a lot of rushing around in ridiculous outfits you feel totally uncomfortable in, but are pressured to wear, late nights and early starts, dashing from office to show and back again, and did I mention the lack of sleep?
Fashion people don’t eat. We do. Lots.
It’s all dinners, parties and fun events. Those are just the bits we Instagram! What you don’t see are the long, hard hours in the office, the mountain of emails received hourly and the general exhaustion from trying to juggle 1000 things at once.
HOWEVER, before I sound like a total ungrateful so-and-so, I eat, sleep and breathe fashion and love every minute of it. It’s an extremely fast-paced world but a great deal of fun and I can’t imagine myself doing anything else.
What’s your favourite trend at the moment?
Shearling coats – they’re the perfect way to stop the cold weather from killing your cool.
If you could be anyone for the day, who would you be?
One of the Olsen twins, so I would have around-the-clock access to the other twin. I’m aware of how strange that sounds, but I love the Olsen twins so much, they are my ultimate style icons and they can do no wrong in my eyes.
If you could be successful in another profession, what would it be?
Psychiatry (I bet you weren’t expecting that!). I’m fascinated by the human mind and mental health, and a lot of my spare time goes into watching documentaries that study both. Definitely quite far removed from fashion!
If you could go back to any stage in your life, what would it be?
I wouldn’t! I know this is kinda cliché, but I’m definitely happier now than I’ve ever been. I used to feel so uncertain about myself and so lacking in confidence, so I wouldn’t like to go back to any point in time other than right now!
What is the best piece of advice you’ve ever been given?
To not take things to heart. I’m super sensitive (I can take anything the wrong way) but I am so much better than I used to be and I now realise how important it is (for me, anyway) to just let things go.
Summer or Winter?
Winter! I love coats, boots and wooly jumpers.
What colour describes you best?
Grey. I like all shades of grey (no pun intended).
What’s your guilty pleasure?
The Real Housewives franchise. For some reason, I can’t get enough.
You’re on a tight budget and need new clothes, where do you go?
ASOS. It’s budget-friendly and always on-trend.
Have you ever met anyone that really had you star struck (we saw your picture with Jessica Alba!)?
Jessica Alba was probably my favourite celebrity that I’ve ever interviewed. We bonded over heels and pizza and ended the interview with about fifty selfies (taken by her!).
Your degree was in French Studies, but was fashion always the aim career wise?
Always. When I was really young, I would be dragged around my dad’s stores at the weekend (much to my and my four sisters’ dismay). Then when I was old enough, I began working in my dad’s warehouse and was eventually promoted to the shop floor as a Sales Assistant, after years of begging, I might add.
I eventually bagged the dream job, which was going buying with my fashion buyer mum. This meant trips to Milan, New York and London, and I loved every minute of it. I think I was always destined to work in fashion!
What’s the most precious/sentimental thing in your wardrobe?
My Burberry leather jacket. It’s beautiful, and while it doesn’t quite fit me on my ‘fat days’, it’s definitely my most treasured piece.
If you had to wear one outfit for the rest of your life, what would it be?
A black cropped jumper over a white shirt, black skinny jeans, black biker boots and a leather jacket. It’s my go-to look.
Do you follow any bloggers/celebs in particular that you look to for inspiration?
Where do you want to be a year from now?
I actually prefer not to think about it; I love the idea that I have no clue!