Having contributed to the likes of Grazia, The Telegraph and Complex Magazine (to name a few), Egyptian born, London raised freelance journalist and blogger Alya Mooro has seen and experienced her fair share of the fashion industry from a number of angles. Her (intense) love of magazines is matched by her love for literature and music. Armed with an undergraduate degree in Sociology and Psychology, and a Masters in Journalism, Alya is an exceptional wordsmith when it comes to expressing her opinions on everything from culture to heavier social issues.
What’s your ideal Friday night out?
My favourite nights are those that start with an epic meal. I love going out for a delicious meal in a vibe-y restaurant, having some drinks and getting in the mood and then going to a club – any club that plays hip hop (!) – and having a dance with my friends.
If you could wear one outfit for the rest of your life, what would it be?
Ooh, that’s a tricky one! It would probably be something comfortable, maybe a pair of tracksuits? Ha, not the most stylish answer, but comfort has to come first, especially if it’s for the rest of my life! Maybe adidas tracksuits would be a good compromise…?
What’s the most precious/sentimental thing in your wardrobe?
My grandmother passed away a couple of years ago, and she was hands down the most stylish person I’ve ever known. Her lovingly curated and kept wardrobe, which has the most insane vintage gems from the likes of YSL, Chanel and more, all by miracle are exactly my size! They are by far both the most precious and most sentimental items in my wardrobe, and I love giving them a new lease of life by styling them in modern ways.
What’s the best piece of advice you’ve been given?
Everyone else is just blagging it, too!
What’s the best piece of advice you have for someone trying to get into fashion/blogging/journalism?
One of my favourite quotes is: ‘The harder I work, the luckier I get’, and I’m a big believer of that. Work hard and be nice to people, and it will pay off.
What’s your guilty pleasure?
Food! Although, I don’t like to call it a guilty pleasure. It’s just a pleasure, full stop. I don’t believe we should be made to feel guilty for things that give us joy, especially not if it’s food!
If you could be successful in another profession, what would it be?
I’ve always wished I could be a rapper…
Tell us the most surprising thing that people may not know about you:
I used to be in love with Lil’ Wayne.
What’s the biggest misconception about the fashion industry?
That people are not friendly. Granted, some are the ‘Devil Wears Prada’ stereotype, but I’ve met so many lovely, helpful, charming and friendly human beings, too.
What’s the most stressful thing about your job?
Having to be super self-motivated all the time and never feeling like you can take a day/second off. Being self-employed is awesome and has so many great perks, but I’ve quickly found that I am the strictest boss that expects the highest level of everything from my employees, aka ME.
Do you have any style icons and/or inspirations?
I wouldn’t necessarily say that I have any style icons in particular, although I do love Rihanna’s style! I dress depending on how I’m feeling that morning, so anything can inspire me, from the weather to my mood to a particular movie, book or song I was recently engrossed in.
Have you always had an interest in fashion?
Up until a few years ago, I couldn’t really have cared less about what I wore. That being said, my sense of style was always quite prevalent; I used to love bright colours (I still kinda do) and I had a mind boggling number of customised trainers from Nike ID! I just didn’t really think as much about it and quite easily lived in my Juicy Couture tracksuits. As of late, I put a bit more thought (I’d still much rather have the extra minutes in bed) and take pride in how I put myself together.
You write about a wide variety of things, but what’s your favourite thing to write about?
I love writing about a wide variety of topics, but as of late, I’ve really enjoyed delving into more sociological issues. I studied Sociology and Psychology at university, so I really enjoy drawing that into my writing, too.
You’re very passionate about music, but what are your top three go to songs?
Lately I’ve been loving Beyonce’s ‘Formation’. Raleigh Ritchie’s ‘Stronger Than Ever’ and basically anything off Lil’ Wayne’s ‘No Ceilings’.
What were you most proud of achieving in 2015?
One of my favourite quotes is: ‘the only person you should try be better than is the person you were yesterday’ and I try live my life by that every day. 2015 was an awesome year for me; as well as growing my blog, I contributed to the likes of The Telegraph and Broadly, and did some consulting work for The Guardian, which was pretty crazy. My highlights of the year are on my blog here: http://www.moorizzla.com/2015-highlights-of-the-year/
And leading on from this, what are your aims and goals for 2016?
I read something once that said you should never really reveal what your plans are, because by doing so, you get a lot of the validation that you would get had you actually achieved them, and so are less motivated to actually do them. For that reason, I will say simply: WATCH THIS SPACE! Follow me on Twitter, Instagram and Snapchat (moorizzla) to stay in touch!
What emoji are you?
The dancing girl.
Would you rather live in the house of your dreams, but it doesn’t have internet access or 3G, or your current home for the rest of your life?
Haha, good one! I must admit that I, like pretty much the rest of my generation, am totally hooked to the internet. For that reason, I will say my current home, or a shack in the ground that has wifi. Kidding! Kind of…
Would you rather fight 100 duck sized horses, or one horse sized duck?
One horse sized duck.
Would you rather walk around fashion week in a black bin liner and everyone thinks you’re serious, or have to wear the same outfit (but you get to choose it) everyday for the rest of your life?
Black bin liner. With some chunky accessories, it could be rocked, no?