Inside the Thread

Eimear Varian Barry


On this Inside The Thread interview, we chatted to the wonderful blogger/stylist/social media guru/anything you can think of, Eimear Varian Barry. She studied film making in her hometown of Cork, Ireland. Her first job in media was presenting and producing for REDFM. With a couple hundred dollars and one suitcase, she then moved to New York with one ambition – to work with the best of the best in the fashion and media industries. She ended up gaining experience in movie production and fashion PR with some of the world’s best photographers, such as Gomillion & Leupold. After assisting stylists for Rolling Stone covers, music videos and movies like Sex and the City, she moved to Melbourne, Australia, where she worked for The Style Co. In 2013, she moved back to the UK with her partner, Daniel. Now mum to 23 month old Saiorse, she originally began posting snippets of her new life as a mother on Instagram, where she combined her love for the world of social media, styling and PR into working on large scale creative projects with leading companies in the fashion industry.


Describe your style in two words:

Androgynistic and and structural.

If you could be successful in another profession, what would it be?

I’m so intrigued by people! Perhaps photography. My Mum’s a writer and my Dad’s an artist, so I would imagine finding myself being in something creative.

What’s your best advice for anyone wanting to get into this industry?

Keep your focus. Be patient. Yeah, to just keep your head down and stay focused, but don’t force yourself to do anything if your head isn’t in it.

Do you have any advice for working ladies that are also pregnant? Eimear is expecting her second child in March 2016.

You will always feel guilty. You can lose yourself so easily. What I love about Instagram is that you can kind of get emotional validation of what you’re doing.

When did you decide it was fashion that you wanted to pursue? Have you always been interested in fashion?

I’ve always been into fashion! At college, I did photography and film. I did plenty of fashion PR and things like radio presenting back in Ireland. Amazing styling opportunities arose in New York when I was assisting on styling shoots for Rolling Stone covers, so it all kind of took off from there.

Who’s your style icon?

Someone like Alexa Chung – I love her style!

Have you ever struggled to find the trends and clothes that you want when being pregnant, and as a result of that that, what brands have been your favourite for maternity wear?

Yes, a lot are so pricey! But, it’s all about finding what works for you really, and what feels comfy! I find loads of my clothes through Instagram. These days, brands do their marketing through customer regrams, and it really works! Plus, from my time in Australia, I know of loads of great Australian brands.

What’s the hardest thing about your job?

You’re kind of doing every job role. You’re Creative Director, you do PR, you’re a stylist, you do your make up, your hair, all of it is you! You need to protect yourself. And just be honest with it, people love honesty. Creating visual beauty can be hard, you want it to all look hunky dory!



You Might Also Like